Amsterdam - Fortis will disappear as a brand name from the Netherlands, the chairman of the bank's board told Dutch BNR News Radio on Tuesday.
"We will have to let go of the brand name Fortis", Jan van Rutte told the broadcaster, noting the name now has a negative association, which might affect the bank adversely.
Van Rutte did not say whether Fortis will continue under the name of ABN Amro.
Two weeks ago the Dutch government nationalized Fortis Netherlands in a joint action with the Belgian government and French bank BNP Paribas in order to prevent Fortis' collapse.