Rel Big Buys Into Cricket Portal Of US

Reliance Big Entertainment has bought majority stakes in Willow TV. Reliance Big Entertainment is a media and entertainment branch of the Anil Dhirubhai Ambani Group (ADAG), while Willow TV is the largest portal provider for cricketing actions in the world. The financial details for the acquisition are not disclosed by the companies.
The president of Reliance Big, Rajesh Sawhney explained the company’s plans for future investment in cricket portal. He disclosed that the company would invest Rs 300 crore for the portal.

The company is also planning to widen the coverage of Willow TV from net to mobile and TV. The company is a known name in film distribution in US.

The company is now, focusing its intention in Hollywood. It is trying to expand its business through Steven Spielberg and his DreamWorks SKG team, and Nicolas Cage, Tom Hanks and other big U.S. stars.

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