With the aim to expand its channel bouquet, ADA Group's DTH arm, Reliance Big TV has decided to offer 10 new channels to its subscribers.

According to sources, the company will make these channels available on its platform form June 1, 2009.

Sources further reported that Reliance Big TV will add up 10 new channels in its bouquet, which includes international channels like Korea's KBS and Turner International's WB, and regional channels like DD Podhigai (Tamil), NE TV (Telugu), India Vision (Malayalam), Star Jalsa (Bangla), Star Pravah (Marathi), Mahua (Bhojpuri), DD Kashmir
(Urdu/Kashmiri) and TV99 (Rajasthani).

The company stated in communiqué that it will offer these channels across various subscription packs and customers can select the free regional pack as part of new subscription/recharge.

While commenting on the occasion, Mr. Mahesh Prasad, President of Reliance Communications, said, "Our new offers are part of BIG TV's continuous endeavor to offer increased value to customers."

The company has reduced price for some packages and has added more regional channels to compete with other market players.

As per media reports, the company intends to increase its channel bouquet to 400 channels over the next one year.