Sale of carbonated soft drinks fell to lowest level since 1995

Sale of carbonated soft drinks fell to lowest level since 1995According to the latest figures released, the sales of carbonated soft drinks have fallen by three percent in 2013 to its lowest level since 1995.

Beverage Digest, an industry tracker, said that the sale fell 1.2 percent in 2012 and 1 percent in 2011 and fell at 3 per cent, which is faster rate than the previous two years. The data also showed that carbonated soft drink consumption fell to 675 eight-ounce servings per person in the U. S., compared to 701 such servings in 2012, which is lowest since 1986.

Among the major firms in the industry, Coca-Cola Co remained the market leader with 34.2 percent of sales in 2013 while Pepsi Co recorded a market share of 25.8 percent in the beverage sales, according to Beverage Digest. Coca-Cola's sales fell 2.2 percent, while that of Pepsi CO fell 4.4 percent during the previous year.

Experts have said that even as carbonated soft drinks represent a major part of the industry, alternatives such as energy drinks and flavoured waters are also increasing their market presence.

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