SeaWorld Entertainment has named Joel Manby as its new chief executive and president. It is expected that Manby will help the company to repair its tarnished image. Manby will takeover the control on April 7.

Since 2003, Manby, 55, has effectively handled the position of president in and chief executive at Herschend Family Entertainment. For four years, Manby has also remained chief executive of Saab Automotive USA and also is the author of 'Love Works'.

SeaWorld is in crisis, as it has witnessed in attendance and was being questioned over treatment of its animals. In 2014, SeaWorld faced a drop of 4% in attendance. As per animal rights group, the decline is because the public is not favor of how the animals are being treated at SeaWorld.

The revolt came after the release of the documentary, Blackfish, released in 2013. In the documentary, charges have been levied on SeaWorld for abuses and neglect acts done on orcas.

Lately, SeaWorld announced its plans to come up with a campaign in order to repair its damaged imaged after the release of the documentary. In a new marketing campaign, SeaWorld shows how their parks provide unique opportunities to experience close encounters with marine life.

In fact, it also announced to expand its orca habitats. David F. D'Alessandro, serving as the company's chairman, said about Manby that he has experience and qualifications to lead the company in the coming time.

On the other hand, Manby said that SeaWorld has 'world-class animal care'. "My job is to build on that foundation while consistently improving and innovating in a competitive environment. I look forward to working with our more than 23,000 team members through the challenges ahead", affirmed Manby.