New Delhi [India], Feb. 22 : Shemaroo Entertainment Ltd, one of the leading content houses in the country, finalised a content licensing deal with Vuclip's premium Over-The-Top (OTT) video-on-demand service, Viu.

"OTT services are growing exponentially in India. Given the dynamics of the OTT space, content has become the key driver for subscriber acquisition and growth. We are pleased to join hands with Vuclip in our ongoing efforts to reach out to the digital consumer," said Director Shemaroo Entertainment, Jai Maroo.

Through this deal, Shemaroo Entertainment's catalogue of contemporary full length Hindi movies like Sarkar, Black, Ishqiya, Traffic Signal, Bheja Fry 2, and The Dirty Picture can be enjoyed by subscribers of Viu which can be accessed from the website or by downloading Viu's Android and iOS apps.

"Our subscribers see great value in content that is high in quality and freshness. Our content partnership with Shemaroo plays a part in delivering this value to our highly engaged viewers," added Vishal Maheshwari, Country Head, Vuclip India. (ANI)