Tata Sky rolls out ‘Tata Sky+’, a set-top box with PVR Technology
Tata Sky Ltd., the JV between the TATA Group and STAR, has finally launched Personal Video Recorder technology in the market with the name of ‘Tata Sky+’.
With the launch, Tata Sky becomes the first company to bring this technology in the country.
The Tata Sky+ digicomp has MPEG 4 technology, a hard disk and an in-built personal video recorder (PVR). The box has ability to record up to 45 hours of live entertainment.
The company claims that PVR allows subscribers to save a particular content airing on one channel, while watching another. In addition, the subscriber can view the saved content as per his/her convenience later through pause & rewind live TV function.
The latest SetTop box is available at price of Rs 8,999/-, which Tata Sky+ would roll out in a phased manner across the country. However, existing customers will be offered an upgrade at affordable price.
The company hopes that up to 50% of its new subscribers will go for newly introduced service
As of October 2008, Tata Sky has a subscriber base of 2.7 million in India and the company hopes its premium service will help it increase its reach to 8 million subscribers by 2012.