Tata Teleservices brings all services under DOCOMO brand

Tata Teleservices brings all services under DOCOMO brandThe Tata Teleservices Limited (TTSL) has announced that it will now integrate all of its telecommunication services under the single Tata DOCOMO from Thursday.

The company said that it will integrate Tata Indicom, Tata Walky and Tata Photon will now be under the Tata DOCOMO brand name. However, the changes will not take effect in Delhi and the National Capital Region (NCR).

"The company will leverage its wide range of products and services and reach out to customers with one common brand - Tata DOCOMO - cutting across the CDMA and GSM platforms," Tata Teleservices said in a statement on Wednesday.

The company also said that Tata DOCOMO will now enter the CDMA segment and all the Tata Indicom customers will be automatically shifted to Tata DOCOMO in a day. Deepak Gulati, the executive president of mobility business at TTSL expressed that this is an evolution of the company from being an access provider to a multi-platform telecom applications and solutions organization with a single brand.

He said that the integration will help the company to make use of synergies across the CDMA, GSM and 3G platforms. The company said that the migration to the Tata DOCOMO brand across the country will take place immediately but it will be implemented in Delhi and NCR at a later stage.