Virgin Media has indicated that it will soon launch a free Wi-Fi network in London for all users.

Chief executive Neil Berkett has said that the company is in “quite advanced negotiations” with London councils over plans for a free wi-Fi network and it expects to begin roll out soon.

“The proposition would be that we would provide free Wifi access for all,” said Mr. Berkett. Virgin Media’s WiFi network will be available to all at 0.5Mbps, and to its home broadband subscribers at up to 10Mbps.

He said that the initiative will cost Virgin “a few million pounds” and is part of its ethos of advancing digital lifestyles. The company will install WiFi routers in its existing infrastructure. Virgin is conducting talks with councils to get permissions for the necessary works.