Vodafone Essar, one of the country's top cellular service providers, has made announcement about the launching of India's most economical Bonus offer for its prepaid customers.

Available at Rs 4, it is the lowest cost denomination offer presently available in the market.

Eyeing to enable many more individuals at the grass root level to stay linked, the Rs 4 Bonus reiterates Vodafone's commitment towards speeding up tele-density in India and enhancing affordability.

The Rs 4 Bonus offer lets prepaid clients to select from an array of services like Vodafone to Vodafone calls, local night calls and SMS at extremely attractive rates. It gives the clients the flexibility to decide on specific or need based benefits in tune with their daily usage patterns.

Clients can avail data about the Rs 4 Bonus offer and also turn on the service by dialing the special toll free advisory number 121. On activation, Rs 4 will be deducted from the main account balance and the benefit will be valid for one day.

While talking on the launch Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar, stated, "This marks the democratization of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs 4."

Vodafone also unveiled its latest advertising campaign to announce the launch of its revolutionary bonus offer priced at Rs 4. The brand new television commercial (TVC) features an animated parrot who thinks that these days it is very difficult to buy anything for chaar rupaay. (With Inputs from Agencies)