Yahoo and the Associated Press have recently reached to a deal according to which Yahoo will continue to keep the AP's contents on its portal. The financial terms of the deal were not disclosed yet.

Though the deal has been finalized, the challenges for AP, a non-profit organization, are still there as it saw a decrease in its revenues. The main reason for the decline of the revenue is the sharp decline in the advertisement money. The AP saw a decrease in Newspaper, Television and Radio ad revenue. All these have been a traditional source of revenue for Associated Press.

With this deal, the AP will be hoping to get a revenue boost to help its decreasing revenue. On the other hand, Yahoo will get the continuous delivery of AP stories and content. The content from AP has been a very important feature for Yahoo as it has helped Yahoo to become one of the World's largest websites. Yahoo definitely wanted to get this done as to remain a top destination for news.

While on the other hand Google News stopped running new AP content in December but will still be allowed to keep its old AP content live. There are some disagreements between the two companies over copyright and payments. Google stopped allowing new AP content on its site in December after the existing contract between the AP and Google expired.

Both the companies are still in a hope to negotiate a new deal over the issue. The AP reported that it is still negotiating new licensing terms with Microsoft and Google.