11.4 million viewers watched grand finale of IPL-2

IPL-2On Sunday, 11.4 million viewers across the world have enjoyed exciting final of the IPL-2 on their TV sets.

In the final match, Deccan Chargers beat Royal Challengers with a margin of 6 runs.

TVR ratings for the IPL-2's final were down to 8.3 as compared to 8.8 of last year final. IPL-1's final was played between Rajasthan Royals and Chennai Super Kings which tuned in 8.6 million people to their TV sets.

As reported by release, total FCT (free commercial time) secondage was at 1.41 lakh, up 13 % and cumulative eyeballs (Top 6 metros, C&S4+) increased 20 per cent.

TVR ratings for opening match of IPL-2 went down to 3.7 as compared to 4.3 for the last year but almost 7 million people watched match as compared to 5.6 million during the previous year.

Advertising rates shot up to Rs 10 lakh, for 10 seconds for the two semifinals and the final match. It was 3-4 lakh at the beginning of the tournament.