Adidas takes Creative Step to Address Ocean Pollution
According to reports, German clothing apparel company Adidas has collaborated with Parley for the Oceans, an environmental organization, to create new and distinct footwear that will be made entirely from the ocean waste.
In its new shoe line, Adidas will be making a shoe that will be completely made from recycled ocean wastes and illegal deep-sea gillnets.
According to a press release, the prototype shoe was revealed at an event that was hosted by Parley for the Oceans for the United Nations, according to the press release.
Cyrill Gutsch, the founder of the eco group, said in a statement that their objective is to boost public awareness and to inspire new collaborations that can contribute to the project and preserve the oceans.
He said they are extremely proud that Adidas has joined them in the mission and is also putting its creative force to show that it is possible to turn ocean plastic into something cool and usable.
Eric Liedtke of Adidas in response said they are also quite excited to work with Parley for the Oceans as they bring the cause of the oceans to the attention of the United Nations.
"Adidas has long been a leader in sustainability, but this partnership allows us to tap into new areas and create innovative materials and products for our athletes. We invite everyone to join us on this journey to clean up oceans", he said.
It has been said the material required for this project was collected by Parley for the Oceans, together with the Sea Shepherded Conservation Society. They had to go on a 110-day expedition to follow a poaching vessel in the West African coast and retrieve the gillnets.