Apple drops its plan to introduce television

Apple is not going to introduce an ultra-high-definition television as it thought over a year ago. According to the Wall Street Journal, this decision has been taken by the company as it could not find any gripping features in order to create such a product. According to reports, it was expected that the company was looking forward to launch a TV set with high-definition display in 2016.

Apple conducted research for almost a decade prior to dropping the plan. It made efforts to search for 'breakthrough features' that could distinguish a potential TV set from the company's current products. According to the Journal, in addition to an ultra-high-definition display, Apple thought of adding improved cameras to help viewers make video calls through the TV set; it referred to people familiar with the matter.

Carl Icahn, a private equity investor and chairman of Icahn Enterprises, wrote in an open letter to Apple CEO Tim Cook that he thinks that the company will introduce a TV next year and an electric car in 2020 in two new markets in the coming years.

Icahn also said that it is expected that next year, Apple will start selling 55-inch and 65-inch ultra-high-definition TV sets and it will help the company make $15 billion in fiscal year 2016 by selling of 10 million units.

The Journal reported that Apple 'quietly shelved plans' to make TV set with 4K displays, and is now targeting on creating an online TV service. According to the Journal, the version of the Apple TV set-top box is thought to be slimmer compared to the existing model, and could have a redesigned remote control and revamped software.