In a strategic response to a softening casino market in Atlantic City, the Borgata Hotel Casino & Spa has launched a sweeping expansion of its gaming and dining experience. Anchored by a newly unveiled 25,000-square-foot gaming floor, the property now boasts one of the city’s most luxurious, high-limit gaming environments—featuring private salons, cutting-edge technology, and a notably expanded Asian gaming section. This upgrade is designed to attract both high-rollers and regional tourists in a market grappling with profitability pressures. While the city’s gaming revenue saw marginal declines in 2024, Borgata is doubling down on premium hospitality to retain market leadership.

Expanded Gaming Floor Brings High-Limit Luxury to Center Stage

The centerpiece of Borgata’s new offerings is its 25,000-square-foot gaming extension, now open to guests. The floor includes:

51 new table games, catering to a wide range of preferences.

Five exclusive private gaming salons, emphasizing discretion and elite service.

A dedicated high-limit area, complete with a private bar, targeting the upper echelon of gamblers.

This expansion signals a clear intention to compete more aggressively in the premium gaming segment, an area where Atlantic City has trailed behind Las Vegas and regional competitors.

Asian Gaming Space Sees Major Boost

Recognizing the critical importance of cultural preferences in gaming experiences, Borgata has significantly enlarged its Asian gaming space, positioning it as the largest dedicated area of its kind in Atlantic City.

The space features pai gow poker, tiles, and multiple baccarat variants.

Attention to cultural authenticity and privacy is evident in both layout and service design.

The move reflects a deeper understanding of customer demographics and offers a tailored experience to a segment that values exclusivity, familiarity, and strategic hospitality.

Digital Convenience Meets Classic Gameplay

Borgata’s refreshed gaming floor is not just about aesthetics—it also integrates modern technology to enhance convenience and personalization:

Electronic credit access is now available, allowing players to fund games without physical chips or cash.

Wireless charging stations at gaming tables ensure guests stay connected without leaving the action.

These innovations signal Borgata’s effort to meet modern consumer expectations without sacrificing the ambiance of traditional table gaming.

New Dining and Nightlife Concepts Deepen the Luxury Ecosystem

To complement the upscale gaming experience, Borgata has launched:

“Noodles”, a sophisticated pan-Asian restaurant offering curated regional flavors.

“B Bar”, a sleek casino-floor lounge designed for quick refreshment and social immersion.

These additions join an already rich culinary portfolio, offering seamless transitions between gaming, dining, and nightlife.

Every touchpoint reinforces the brand’s ambition to remain Atlantic City’s premier luxury gaming and hospitality destination.

Leadership’s Vision: Curating Experience Over Transaction

Niklas Rytterstrom, President and COO of Borgata Hotel Casino & Spa, underscored the property’s commitment to redefining high-end gaming:
“With these best-in-class offerings and amenities, we are once again redefining the pinnacle of high-end gaming in Atlantic City. Every detail has been curated to ensure our guests feel welcomed, celebrated and immersed in unparalleled experiences.”

Rytterstrom’s emphasis on holistic guest experience highlights a long-term view of customer loyalty and retention, crucial in a saturated market.

Borgata’s Broader Footprint Reinforces Market Dominance

Beyond its new expansion, the Borgata boasts an enviable array of amenities:

2,000 hotel rooms and suites

161,000 square feet of total gaming space

106,000 square feet for meetings and events

Entertainment venues including a 2,400-seat event center, theater, nightclub, and race/sports book

This diversified asset base positions Borgata as a full-spectrum resort, rather than just a casino—ideal for both leisure and MICE (Meetings, Incentives, Conferences, and Exhibitions) segments.

Atlantic City Revenue Faces Headwinds Despite Profitability

While Borgata makes bold strategic investments, the broader Atlantic City market tells a more cautious tale:

Total net casino revenue in 2024 stood at Rs. 3.31 trillion, a 0.5% YoY decline.

Gross operating profit across casinos fell by 9.2% to Rs. 709.1 billion.

All nine city casinos posted profits in 2024, but performance varied sharply:

This mixed financial performance highlights the challenge of remaining profitable while maintaining competitive reinvestment in experiences and infrastructure.

Borgata Bets Big on Premium Experience in a Flat Market

In a city grappling with stagnant revenue and uneven profitability, Borgata’s gamble on premium experience appears both bold and necessary. By marrying tech-savvy gaming with personalized luxury, the property is not only retaining its elite clientele but also raising the bar for what Atlantic City hospitality can be.

As the market navigates regulatory shifts, consumer preference changes, and regional competition, Borgata’s strategy may well become the blueprint for sustained success in the East Coast casino ecosystem.