BlackBerry still losing customers in global markets

BlackBerry still losing customers in global marketsCanadian smartphone maker, BlackBerry is still loosing customers in the global markets as the companies and government agencies continue to leave the company for rival smartphone makers.

Blackberry has stepped up efforts to improve its focus on business users but has not been able to retain customers or attract significant number of new users. The company is taking aggressive steps to turn around the company. It will now return to its traditional strength area, the business market, where several users prefer the company due to safety.

BlackBerry has also said that it seen only limited success in the consumer market. BlackBerry has not really fallen from the top spot in so much as other smartphones have grown faster. iPhone smartphone, which is facing stiff competition from various Android as well as other devices globally, is emerging as the most preferred smartphone among users. Apple has overtaken RIM with its iPhone smartphones in terms of total shipments. RIM said that it will loose most of its consumer market share and will focus on business segment.

BlackBerry smartphones were the choice of phones for professional users due to its security features and super-fast email. However, increasing number of business users have left for Apple and other Android based devices.