The starting of 2009 will see all of DreamWorks Animation SKG Inc’s films in next
generation 3-D.
The chief executive of DreamWorks Animation, Jeffery Katzenberg, informed in an interview, “This is the next innovation for the movie industry. It impacts how we make our movies, how movie theaters present our films and how audiences experience our films.”
On Wednesday, at Intel’s Developer Forum in San Francisco, a 3-D movie image brand named InTru 3D was announced by Katzenberg's DreamWorks Animation and No. 1 chipmaker Intel Corp.