London, Dec 8 : A survey has pointed out that global advertising spending will fall 0.2 per cent next year, which is worse than the performance in the 1990s recession.
The prediction being made by Zenith Optimedia, the industry forecaster, on December 8 at the annual UBS media conference in New York, came after cutting its previous forecast of 4 per cent growth.
“This is comparable with but slightly worse than the picture in 1991, when ad revenues rose slightly. It is worse than 2001, when that downturn was the bursting of the Internet ad bubble. Here the real economy is hurting,” Times Online quoted Jonathan Barnard, its head of publications, as saying.