According to the reports, conservative Carl Paladino announced before a crowd of hundreds in Buffalo Monday night he's running for governor of New York.

The Buffalo News has reported that the wealthy 63-year-old lawyer-developer invoked the iconic line by the fictional news anchor Howard Beale in the 1976 movie "Network" that he's "mad as hell and not going to take it anymore."

He will seek the Republican and Conservative nominations, Paladino, who jumped from the Democratic Party to the Republicans in 2005, said. He also said that the themes of his campaign would be lower taxes, a freeze on state government spending and hiring, lower state debt and returning New York to its stature as a job generating state.

The News quoted Paladino as telling the 600 or so energized supporters who chanted and screamed through his speech, "We will return our state to the control of its citizens and change New York for the better forever, and send all the rats running in Albany."

He pledged to spend up to $10 million of his own money on his campaign.

It was also reported by the sources that his opponents on the Republican side so far include former Rep. Rick Lazio and Suffolk County Executive Steve Levy. Former New York Mayor Rudy Giuliani's name has been mentioned as well. State Attorney General Andrew Cuomo is widely expected to jump in on the Democratic side. (With Inputs from Agencies)