Wanna gain sex-appeal? Then just dye your hair blonde. Yes, you heard it right! According to a new research carried out by a team of experts from Nottingham Trent University there is a link between a sexually active behavior and hair dye. The researchers affirm that those women who dye their hair blonde experience an increase in feelings of attractiveness towards the opposite sex and gain general confidence.

Lead researcher, Dr Mark Sergeant said, “Colouring your hair may seem like an art to most people, but there is actually a lot of science behind it.”

"Not only were their confidence and mood levels elevated, but also their inhibitions seemed to be mitigated, with many reporting feeling more attractive and sexually exciting," he said.

The research was conducted on 205 women aged between 25 and 66. The researchers found more than 50% of the study participants colored their hair simply to gain attention from strangers or be noticed by friends and co-workers.