Google’s video sharing website YouTube has announced video blocking using digital watermarking technology. The move is aimed at stopping the copyright infringement of movies and TV programmes posted on YouTube by users. YouTube is powered by user-generated video content and it is not easy to check the each video for copyright issues. YouTube was blamed by media companies for breaching their copyrights by allowing such clips on its website.
YouTube video identification tool is in beta testing. Google bought YouTube for $1.65 billion last year. The website is among top five most visited websites in the world. The new technology based on watermarking technology has been under development for several months.
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