While the iconic Ambassador has not been able to get high numbers for Hindustan Motors for the past many months despite several efforts, it is believed that the new plan devised by the company to relaunch the product in the Indian market will spell the magic.

In fact, the company has reported an Rs 19.7 crore loss during the April-June quarter of this fiscal which is notably, lower than the Rs 21.8 crore loss that the company filed in a year ago period.

In fact, the company wants to continue on the road to the black and CK Birla Group is also planning to inject fresh capital into ailing Hindustan Motors so that the company is not referred to the Board for Industrial and Financial Reconstruction.

It has been learned that the fresh equity could also be sourced from a sale of some real estate or may be also from its stake in the auto component firm AvTec.

The company is also looking at the option of contract manufacturing and is in talks with several foreign auto majors across the globe. It is to be mentioned here that plant of the company has a total capacity of 24,000 units but it makes close to only 6,000 units a year.