The content by American web TV portal Hulu.com has been yanked its content off CBS-owned TV.com. This happened after the site’s recent re-launch as a potential rival for ad-driven streaming television.

Basically, Hulu is a JV between media giants NBC and News Corp and both are CBS competitors. However, Hulu signed on to TV.com early as a distribution partner. Since the TV.com concentrated on being a community site based on user-created content that just happened to present some syndicated content, the pact worked. 

However, in January TV.com was re-launched by CBS with the hope to transform the site from a TV-related fan site to a serious ad-driven web TV portal. And this change apparently worked. If concentrated on the Nielsen numbers reported by MediaPost, then TV.com had a 263 per cent increase in unique viewers that month. 

And this seems to have agitated the people in Hulu and due to this; all the users who try to access Hulu-provided content on the site now get a "video not available" error.

Via a statement, Hulu said, “Hulu has contractual rights with regards to our relationship with TV.com and we are exercising those rights. Out of respect for their confidentiality, we will not disclose our discussions.”

It seems that Hulu is not willing to throw much light on the whole situation. 

It is but obvious that the whole episode has come as a surprise element to TV.com, which currently is puling shows like “Heroes” on the front page.