Anchor White Toothpaste has chosen Bollywood’s multi-talented actress ‘Kajol’ as its new brand ambassador.

Kajol, who worked for the promotion of Whirlpool appliances and Tata Indicom, is a sincere actress and known for her family values, keenness and honesty.

On the other hand, Anchor Toothpaste also stands for key values such as truthfulness, honesty, accountability and social responsibility. Due to such similarities between the two, Kajol is the right choice for promoting the brand. She will add value to the brand with her reliability and appealingness.

While talking about her new role, Kajol said, “For me, my family always comes first. Becoming a mother has made me very conscious about my family's health and oral care needs. I am proud to be their brand ambassador.”

Oral care is an important aspect for the safety of all human beings. Presently in India, there are various types of dental problems than in any other country in the world. Anchor aspires to be the toothpaste, which can offer the premium products at reasonable prices in the Indian market.

Sashi Nair, president sales and marketing of Anchor, stated, “At Anchor, we believe that the finest products should be affordable to every one. Anchor White provides consumers with the best oral care and we hope to propagate this belief further with the help of our new brand ambassador Kajol who shares our brand philosophy and imbibes our brand values.”

Sanjay Shah, Managing director, Anchor Health and Beauty Care, said, “It is with this vision and the appointment of Kajol as brand ambassador that Anchor hopes to conquer the Indian consumer's trust and loyalty."