Maruti receives a legal notice from Honda over SX4 ads

Maruti receives a legal notice from Honda over SX4 adsA legal notice has been received by India's largest carmaker Maruti Suzuki, a subsidiary of Suzuki Motor Corp from Honda Siel Cars, a subsidiary of Honda Motor Company, since the former claimed in advertisement that its SX4 sedan is bigger than the Honda's segment Leader City and is loaded with more features. The company received the notice on 13th January.

The ad by Maruti shows that the SX4 is bigger than City's entry-level model, and furthermore, it does not have an integrated stereo as standard equipment.

Honda, filled with fury after viewing the ad, said, "The advertisement makes inaccurate, incomplete and distorted statements with an intention to mislead customers that amounts to unfair trade practice." According to Honda, the ad is an attempt to discredit the new City, launched in November last year.

Honda has instructed Maruti to remove the advertisement as soon as possible and also has hinted at seeking damages. Honda's law firm Ajit K Singh served the notice to Maruti. It was confirmed by the Honda executives that before initiating any action, including suing for monetary compensation, they are awaiting Maruti's response on the issue.

It was informed by the Maruti officials that a legal notice has been served on the company. A Maruti spokesperson said, "We are examining the issue legally and will take suitable action as and when required."

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