Max New York Life Insurance has entered into a tie-up with Indian Oil Corporation (IOC) to sell its insurance products across India through IOC network.

Under the deal, IOC would make available around 2,000 Kisan Seva Kendras across the country, for the sale of insurance products to the rural masses.

Max New York Life would initially start its working by setting up offices at 100 such Indian Oil's Kisan Seva Kendras across Punjab, Haryana, Gujarat and western Uttar Pradesh. Subsequently, it will expand it to 2,000 outlets after ascertaining the initial response from the market.

Max New York Life Insurance Company Ltd. is a joint venture between New York Life, a Fortune 100 company and Max India Limited, one of India's leading multi-business corporations. The company currently has more than 7500 employees.

Earlier during the week, Max New York has entered into an agreement with Indian Railways as a part of brand promotion exercise.