Max New York Life Insurance has entered into a strategic business alliance with Indian Mercantile co-operative Bank as referral partner relationship.

Under the arrangement, Max New York Life Insurance will utilize the branch network of the Bank to sell its life insurance products.

In addition, the tie-up with Indian Mercantile Co-operative Bank will provide Max New York Life Insurance a channel to reach out to the Bank’s customers, and in turn provide solutions to all financial needs of the customers under one roof.

Indian Mercantile Co-operative Bank was launched in 1989 and has 9 branches in its network.

Market analysts believe that this alliance enables Max New York Life Insurance to make its customized life insurance solutions available to more than 150 thousand customers through the Bank.