Mazda Arata represents Japanese automaker’s another attempt in e-SUV realm

Mazda Arata represents Japanese automaker’s another attempt in e-SUV realm

Amidst the electrifying atmosphere of the ongoing Beijing Auto Show in China, Japanese automotive brand Mazda Motor Corporation unveiled its latest masterpiece – the Arata electric SUV concept. The Mazda Arata, a sleek-looking e-SUV has been introduced as a concept vehicle, and it is expected to go into production before the end of 2025. Marking a significant stride towards Mazda’s electrification targets, the Arata is a joint effort by a 50:50 joint venture (JV) between Changan Automobile and Mazda that was founded in the year of 2012. It may be noted here that the same JV was responsible for the development of the EZ-6 sedan.

The new e-SUV will likely assume a different name for its production version. Most probably, the company will use an alphanumeric moniker for the vehicle, echoing the designations of its other SUVs. As the "EZ-60" nameplate has already been trademarked in China, it might be used for this upcoming e-SUV.

The Arata (a Japanese word meant for “fresh” or "new") is quite attractive in design too. While the EZ-6 sedan is expected to be a Changan Depal SL03 in new form, the EZ-60 is expected to be founded on the Changan Deepal S7. Moreover, the Arata’s impact will likely extend beyond its captivating design. According to analysts, it is a bold statement signaling the company’s readiness to embrace electrification. Looking significantly more upmarket, it will likely also carry a high price tag.

The e-SUV boasts the familiar Kodo design language along with relatively small windows and lustrous lights at the front as well as at the rear. Just like the sedan, the e-SUV features an illuminated grille. The notable "Mazda" script also irradiates, making its presence felt on the sides. Conventional mirrors have made way for cameras, while door handles and a rear wiper have also been done away with.

Other notable features of the vehicle include a chunky spoiler crossed by a vertical third brake light extending to the roof panel. The quarter panel’s design gives the impression of flying buttresses but it remains unclear if there is an actual hole. However, many of these features may change as the e-SUV is still a concept.

The Atara isn’t just Mazda’s triumph in terms of aesthetics; it is a testament to the brand’s undeterred commitment to the environmental responsibility. The e-SUV highlights the brand’s determination to slash its carbon footprint without making any compromise on style or performance.

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