More than half of women judge female colleagues by clothing, survey

More than half of women judge female colleagues by clothing, surveyAccording to a new survey, more than half of the working women in the UK admit that they judge their female colleagues on the basis of their clothing choices for workplace.

The survey conducted by Head of Brother UK Marketing and Communications also found that women in the UK spend 18 per cent of their salary for buying working cloths. A forth of the women who took the survey said that they changed their clothing style at work to compete with colleagues.

About 60 per cent of the respondents said that they bought new cloths in order to help them advance in their careers. More than a third of the women are concerned about what others would think if they wore same clothing repeatedly.

It was found that the women who using clothing as a tool for growth in workplace believe that the tactic helps in fighting off competition for higher positions and also allows them to get promoted within the organization instead of moving to a new firm.

"Whether we intend to or not, we are guilty on some level of subconsciously labelling people based on what they wear. A tough economic climate has meant people now feel they need to adopt powerful labels about themselves at work in order to move up the corporate ladder," said Joanna Williams, Head of Brother UK Marketing and Communications.