Bollywood superstar Amitabh Bachchan has responded positively to Kerala's request to become the state's brand ambassador to endorse tourism.

Kerala's Tourism Minister Kodiyeri Balakrishnan made the announcement.

As Mr. Bachchan showed his eagerness to become a brand ambassador to boost Kerala tourism in Feb 2010, a letter to this effect was written to him, Balakrishnan told.

Balakrishnan said, "Yesterday (Wednesday) I got his letter stating that he is willing to become the brand ambassador and for that he is prepared to start a dialogue. I have asked the tourism director to have a discussion to this effect."

Amitabh was in Kerals to attend some functions last month.

It was then, during an interview to a TV channel, that the megastar said he would happily accept the offer to become Kerala tourism's brand ambassador.

"I tried to get in touch with him, but I was told he was out of station. The government is willing to go ahead with him and the final decision to this effect will be made after knowing all the conditions he puts forward," Mr. Balakrishnan added. (With Input from Agencies)