Safari Industries Share Price Target at Rs 2,250: Motilal Oswal Remains Bullish on Fast Growing Luggage Brand

Safari Industries Share Price Target at Rs 2,250: Motilal Oswal Remains Bullish on Fast Growing Luggage Brand

Motilal Oswal Financial Services has reiterated a Buy call on Safari Industries with a target price of Rs 2,250, implying roughly 50% upside from the current market price of Rs 1,505. The brokerage's 1QFY27 update shows revenue rose 11.5% year-on-year to Rs 5.9 billion, powered by nearly 10% volume growth, even as raw material inflation squeezed margins. EBITDA fell 4.9% to Rs 754 million and profit after tax dropped 5.4% to Rs 478 million. Motilal Oswal expects Safari's revenue to outpace the industry at a 16% CAGR over the next two years, backed by capacity expansion at its Jaipur plant and premium-portfolio growth.

Motilal Oswal Financial Services — Buy

Safari Industries: Motilal Oswal Reiterates Buy, Sees 50% Upside Despite Margin Squeeze

1QFY27 Results Update | Consumer Sector | Report dated August 4, 2026

CMP
Rs 1,505
Target Price
Rs 2,250
Upside
+50%
Rating
BUY

Motilal Oswal Financial Services has reaffirmed its bullish stance on Safari Industries Ltd. (SII), maintaining a Buy rating and a DCF-derived target price of Rs 2,250 — a projected 50% appreciation from the stock's current market price of Rs 1,505. The luggage manufacturer's first-quarter FY27 numbers arrived largely in line with Street expectations, with topline momentum offsetting a bruising quarter for profitability. Revenue climbed 11.5% year-on-year to Rs 5.9 billion, propelled by nearly 10% volume growth, even as a punishing rise in raw material costs compressed margins across the board.

Volume Resilience Masks A Choppy Quarter

Safari's growth engine ran on volumes rather than price hikes for most of the quarter. Unit sales expanded roughly 10% year-on-year, and management pushed through a 6% price increase across its portfolio — a move mirrored, and in some cases dwarfed, by direct-to-consumer challengers Mokobara and HRX, which raised prices by 10% to 20% over the same period, according to Motilal Oswal's proprietary online luggage price tracker.

The quarter was not without turbulence. April and May proved sluggish, weighed down by a thinner wedding calendar — just 24 auspicious dates fell in 1QFY27 versus 29 in the year-ago period, a shortfall attributable to the intercalary Hindu month of Adhik Maas. Momentum snapped back sharply in June, restoring the quarter's overall trajectory.

Channel / Segment 1QFY27 Performance
Offline retail Low-single-digit growth
E-commerce (~45% of sales) Mid-teens growth
Premium portfolio (5% of sales) Guided at 25%+ CAGR, FY26–28

Raw Material Inflation Bites Into Margins

The quarter's central drag was input costs. Prices of polypropylene and polycarbonate — the resins at the heart of hard-shell luggage manufacturing — surged 10% to 15%, a spillover from ongoing turmoil in West Asia. Safari's gross margin contracted 120 basis points year-on-year and a steeper 480 basis points sequentially, settling at 44.6%.

The cascading effect was visible across the income statement:

Metric 1QFY27 YoY Change
EBITDA Rs 754 million -4.9%
EBITDA Margin 12.8% -220 bps
EBIT Rs 564 million -8.8%
Net Profit (PAT) Rs 478 million -5.4%

Notably, the profit decline came despite an 24.1% jump in other income, underscoring just how sharply core operating profitability was squeezed by elevated depreciation (+9.2%) and interest costs (+15.0%). Motilal Oswal expects EBITDA margins to stabilize in the 13.5% to 14.0% range over the next two years as pricing catches up with input costs.

Leadership Refresh: New CFO Takes Charge

Safari's board has appointed Mr. Aditya Bhargava, a finance professional carrying 22 years of experience, as the company's new Chief Financial Officer, effective August 4, 2026. The leadership change arrives at a pivotal juncture, as the company navigates input-cost volatility while simultaneously funding capacity expansion.

The Growth Playbook Through FY28

Motilal Oswal's conviction rests on a three-pronged expansion strategy that management is expected to execute over the coming quarters:

Brand Building
Scaling the Urban Jungle brand alongside SI-Select, its premium-positioned line.
Product Expansion
A steady stream of new SKUs aimed at capturing a broader customer base across price points.
Retail Footprint
Adding 4-5 exclusive brand outlets (EBOs) every month to deepen physical retail presence.

Underpinning this expansion is a capacity addition of 0.15 million pieces per month at the company's Jaipur manufacturing facility, which Motilal Oswal expects will allow Safari's revenue to compound at a 16% CAGR — comfortably outpacing broader industry growth.

Financial Trajectory: FY26 to FY28E

Metric (Rs billion) FY26 FY27E FY28E
Sales 20.5 23.6 27.5
EBITDA 2.7 3.2 3.9
Adjusted PAT 1.7 2.0 2.4
EPS (Rs) 34.2 40.7 49.5

Motilal Oswal's Rs 2,250 target price is built on a DCF valuation implying a 45x price-to-earnings multiple on FY28 estimated earnings, reflecting confidence in Safari's ability to sustain premium positioning within the branded luggage category.

Editor's Note

The source research report contains an internal inconsistency in its valuation multiples. The front-page summary table lists Safari's P/E at 41.8x (FY26), 35.1x (FY27E) and 28.9x (FY28E), while the detailed valuations table later in the same document lists 44.6x, 37.5x and 30.9x for the identical years. TopNews has reproduced both figures as they appear in the original document rather than resolving the discrepancy independently. Readers are advised to verify current multiples with Motilal Oswal directly before making investment decisions.

Risks On The Horizon

Motilal Oswal's optimism is tempered by a watchful eye on competitive intensity. Established rivals VIP Industries and Samsonite, alongside an increasingly assertive cohort of D2C entrants, could pressure Safari's pricing power and market share if discounting escalates. A sudden and aggressive price war among regional competitors remains the brokerage's flagged key risk to its growth thesis.

Sources: Motilal Oswal Financial Services (1QFY27 Results Update on Safari Industries, dated August 4, 2026); company filings.


Disclaimer: Investment in securities markets is subject to market risks. This article is based on third-party brokerage research and is intended for informational purposes only. It does not constitute investment advice. Readers are advised to consult a registered financial advisor and read all related documents carefully before investing.
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