Johannesburg - The chief executive officer of the South African local organizing committee (LOC) of the 2010 World Cup, Danny Jordaan, on Wednesday called on his fellow South Africans to serve the country by supporting the event.

Jordaan told Deutsche Presse-Agentur dpa late Wednesday, that while many South Africans had served in the army under apartheid, the way to serve the country now was to be behind the World Cup.