Stelios Haji-Ioannou

EasyJet founder launches new budget supermarket chain

EasyJet founder launches new budget supermarket chainThe founder of Europe’s EasyJet low cost airline, Sir Stelios Haji-Ioannou has launched a pilot programme with one budget supermarket, EasyFoodStore.

The company is aiming to compete with the likes of Aldi and Lidl, and Poundland in the market. The EasyFoodstore will be located on the ground floor of the -storey office building acquired by EasyGroup in Croydon, south London. The building also hosts other Easygroup businesses, including Easyhotel and Easygym.

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