Prasar Bharati grabs marketing rights of India-Pakistan cricket series
New Delhi, Nov 3: Public broadcaster Prasar Bharati today grabbed the marketing rights of Doordarshan for the India-Pakistan cricket series starting on November 5, outbidding its rival Nimbus.
The bidding started on Friday night and concluded early on Saturday morning.
Prasar Bharati staked Rs 81.25 crore against Nimbus’ Rs 75 crore.
Prasar Bharati also acquired the exclusive rights for live radio commentary of the series for which it will pay 10,000 dollars to Nimbus for each of the five One-Day Internationals (ODIs) and three Test matches. (ANI)