Razorfish acquires Spain-based Wysiwyg
Microsoft-owned digital marketing firm Razorfish has informed that it has acquired Wysiwyg, one of Spain's largest digital advertising agencies.
The purchase of Wysiwyg (which stands for "what you see is what you get") is part of Razorfish's larger goal to generate a third of its sales outside the U. S. by the end of 2009. The Madrid-based Wysiwyg offers digital services across a range of platforms, including video and mobile.
The company will retain its branding and its 56 member strong current staff, and will continue to be managed by its existing leadership team. Current clients include Asda, International Olympic Committee, and Weight Watchers. Razorfish, currently has offices in the United States, UK, Australia, China, France, Germany and Japan.
The company's Europe clients include Asda, International Olympic Committee, Weight Watchers and Starwood Hotels. However, the company did not disclose the amount paid for the acquisition.