Rupert Murdoch asks not to give free lunches to search engines

Rupert-MurdochMedia baron, Rupert Murdoch has asked all the newspaper websites to charge a premium and not to continue with their free services.

The News Corporation's spirited chairman continued with his defensive stance against the search engines and said that Google, in particular, has stolen away journalism from the traditional media companies. He also urged the newspaper industry to stand together and face the threat that it faces from the online industry.

He was talking during an event organized by the National Press Club in George Washington University. He also asked the newspaper to use copyright laws and defend themselves against those who steal news from them and then publish it with a premium.

Rupert also appreciated the role that Apple will be playing in saving the industry. Its latest product iPad, he said, has the potential to change the game.

He also revealed that his British brands- Times and Sunday Times are going to make their content chargeable by June this year. Wall Street Journal will also be joining the bandwagon.

Rupert also dismissed fears expressed by some critics that the consumers have become habituated to free content and any change in that will force them to change their habits.