SAB TV’s ‘Papad Pol’ Outnumbers Star Plus’s ‘Chaand Chhupa…’
A black character always attracts couch potatoes. It doesn't matter whether you're a crying Ragini, Saloni, or a day dreamer in Vinaychand (Swapnil Joshi). If you're black, audience shall bow before you.
SAB TV is presently making bigger gains of having its first dark skinned protagonist in the form of Vinaychand.
'Papad Pol - Shahbuddin Rahtod Ki Rangeen Duniya', gained an impressive TVR of 1.9 in its opening episode on June 28. This number is remarkable for a middle-rung channel like SAB.
It's even more telling considering the truth that SAB never attained such numbers and this 1.9 is better than 1.8 of 'Chaand Chuppa Badal Mein', which was unveiled on the same day on Star Plus.
Though 'Papad Pol' witnessed a fall vis-a-vis 'Chaand.' during the next three days, SAB will still take heart from the fact that another of their show crossed the 1 TVR mark.
Mr. Anooj Kapoor, SAB EVP and business head said, "Since the last five weeks SAB TV has consolidated its position beyond the 100 GRP mark. Our new show 'Papad Pol - Shahbuddin Rathod Ki Rangeen Duniya' has got a tremendous opening across HSM and also has outnumbered 'Chand Chupa Badal Mein' launched by Star plus on the same slot. This in itself is a huge achievement. We are soon going to launch another comedy show 'Malegaon Ka Chintu' and also a comedy detective show which will propel our growth further".
What's more inspiriting for Kapoor is that the channel has gained 100 GRP mark for the second time in its history.
Once again, it was 'Taarak Mehta Ka Ooltah Chashmah' that took the channel to a record high of 10 GRPs. The Neela Telefilms show clocked a peak TVR of 3.7. SAB has now opened a gap of 19 GRPs over its nearest rival Imagine TV, whose top rated programme 'Bandini' drew just 1.4 TVR.
The fight might be much closer in the coming week, when the rating of 'Desi Girl' grand finale will come out. Butm the show has failed to garner a TVR of even 1 in Friday or Saturday's episode.
Imagine now will be relying on the R. Madhvan hosted 'Big Money', which premiers on July 10. (With Inputs from Agencies)