Shemaroo Entertainment, a leading entertainment conglomerate, has entered into a partnership deal with the Israel Mobile and Communication Association (IMA), to explore new business opportunities in India along with IMA's member companies.

Established in 2002, IMA - the nucleus of the Israeli communications industry, represents the spirit, innovation and expertise of over 100 of the country's finest communications professionals. The organization serves as an innovation hub and their portfolio of companies offer a huge number of VAS solutions along with infrastructure, network efficiency and optimization solutions.

According to market experts, the latest partnership with Shemaroo and IMA aim to bring innovative products and solutions to the Indian mobile scene.