Expecting a situation where the consumers are backing out due to the long waiting period over the product, the home-grown auto major, Tata Motors has recently changed its gears as far as the marketing for the product goes.

It is to be mentioned here that close to 50K customers have got their car during the past one year, but as the small wonder of the company received an overwhelming response and keeping in mind the production constraints, it has been facing a situation of huge backlogs on its books.

However, according to the recently announced campaign, the initial drivers of Nano can now enjoy free 15 day trial drive before buying it. The company is offering this proposition as an added advantage which even the first slot of people who had booked the cars could not get.

While the motive is to grab new customers to its fold, it is believed that this free 15 day trial drive may sound a good deed from the customers' point of view. Analysts are supporting the fact that Tata may pull nearly 7 percent growth in small car segment by 2012.