Washington, Apr. 21 : The Obamas are out to make new traditions at the White House, and helping them out this endeavour is their social secretary Desiree Rogers, Valerie Jarrett, a White House senior adviser, and Susan Sher, associate counsel and adviser to US First Lady Michelle Obama.
Since President Obama was sworn in on January 20 this year, the social office at the White House has run more than 60 events, with the Easter Egg Roll last week the most recent, a tradition on the South Lawn since 1878.