United States

Novel sensor system to improve detection of lead, heavy metals developed

toxic leadWashington, Feb 13 : Researcher at the Department of Energy's Pacific Northwest National

‘Lab on a Chip’ technology emulates brain chemistry

Washington, Feb 13:‘Lab on a Chip’ technology emulates brain chemistry

Musharraf knew of specific threat to my life: Benazir’s book

New York, Feb 13 : Former Prime Minister Benazir Bhutto has written in her book that she was aware of suicide squads likely being sent from the North-West Frontier Province and Federally Administered Tribal Areas to try to assassinate her immediately on her return.
The book was released on Tuesday in New York, London and Islamabad.
The book “Reconciliation: Islam, Democracy, and the West” was finished just two days before she was killed.
“I had actually received from a sympathetic Muslim foreign government, the names and cellphone numbers of designated assassins,” Bhutto wrote.

Mimicry may boost your salesmanship

Washington, February 13 : Mimicry has the potential to be a valuable tool in interpersonal persuasion, especially when it comes to selling a product, according to a new study.
Reported in the Journal of Consumer Research, the new study involved two experiments carried out by Duke University researchers.
One experiment suggested showed that watching someone else eat a certain food—either goldfish crackers or animal crackers in this case—causes the viewer to be inclined to eat the same thing.
The second experiment showed that participants who had their posture and speech mimicked by a salesperson rated the product higher and consumed more of it.

River carbon impacts Arctic Ocean much more than previously believed

Washington, Feb 13 : A new study has indicated that arctic rivers, which transport huge quantities of dissolved organic carbon (DOC) to the Arctic Ocean, has much more impact on its chemistry and biology than previously believed.
The study, conducted by R. M. Holmes of the Woods Hole Research Center and colleagues at collaborating institutions, has challenged the prevailing paradigm regarding DOC in arctic rivers that it is of little significance for the biogeochemistry of the Arctic Ocean.
In fact, the new study has shown that DOC in Alaskan arctic rivers is remarkably adaptable during the spring flood period when the majority of annual DOC flux occurs.

Superstition influences decision making: Study

Washington, Feb 13: Despite the huge impact that superstition has on the market place, it also significantly influences decision-making in consumers.
While assessing the role of lucky and unlucky convictions Thomas Kramer and Lauren Block from Baruch College have found that the consumers are more disappointed when a product that they consider “lucky” breaks.
“Despite the large impact that superstitious beliefs have on the marketplace, we currently know very little about their implications for consumer judgment and decision making,” said researchers
“This research is one of the first to investigate the impact of irrational beliefs on consumer behaviour in the marketplace,” they added.

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