London, Apr 30 : Buying an e-reader but not sure if you''d like reading the dim screen? Well, then get ready for e-book reading experience that will be as close to printed media as possible.
Scientists have announced, what is known as Electrofluidic Display Technology (EFD)- the first technology to electrically switch the appearance of pigments in a manner that provides visual brilliance equal to conventional printed media.
The work by an international collaboration of the University of Cincinnati, Sun Chemical, Polymer Vision and Gamma Dynamics, could offer better than 85 percent "white-state reflectance."