Chennai-based direct-to-home service provider Sun Direct has made entry into the northern region by rolling out its services in Punjab, Himachal Pradesh, Haryana and Jammu and Kashmir.
Besides, the company also disclosed its plans to spend Rs 150 crore for expanding its subscriber base to 3 million by the end of this fiscal.
“The launch in the northern region is part of our steps towards expansion plans,” Sun Direct Chief Operating Officer, Mr Tony D'silva said here on Friday.
As a prefatory offer, Sun Direct is presenting a basic package of over 130-plus channels at a price of Rs 999 for 10 months subscription along with free dish and set top box and Rs 1,000 towards installation charges.