Indian telecom company Bharti Airtel has announced a major foray into the rural telecom market with the setting up of 4,000 Airtel Service Centres (ASCs) in the remotest villages of Maharashtra and Goa telecom circles. The strategy includes a combination of distribution and service under iServe Airtel Service Centre.
“ASCs are an important step in Airtel’s objective of expanding its rural base across India. Today, over 50% of our business comes from rural areas and going forward, a major percentage of new acquisitions are expected from the rural market,” said Manu Talwar, CEO (mobility), Bharti Airtel Ltd’s Maharashtra and Goa telecom circles.
The first ASC centre was opened at Ausarikurd near Pune on Friday.