Wheat promotion encouraged in Australia

Wheat promotion encouraged in AustraliaAt a time when the Australian economy is witnessing decent growth and upbeat market sentiment compared to the world and other developed economies, the grains industry is being pushed for adopting a model of promoting wheat.

The Australian economy is attracting investments both from the world as well its own investors.

The United States, for years has been following a model of convincing the world markets as to how their wheat is superior. A vital role by the US wheat associates is played in that. The Australians on the other hand seem worried as they have their mixed quality wheat in the market and thus the wheat associates in Australia have been asked to convince world markets.

One of the major reasons is that no body has been looking after the wheat since the AWB lost the single desk. Mitch Morrison, AWB's general manager is worried that the nations would turn to other countries for their purchase if nothing is done soon.

Australians will soon the reliability and the credibility if the marketing and the selling way does not improve as the quality still hasn't fallen much.