The "no make-up selfie" pattern has helped philanthropy Cancer Research UK raise more than £1 million through 800,000 content donations since yesterday.

The battle, which started on social networking on Tuesday evening, wants ladies to post photographs of themselves online without make-up, with the hashtag #nomakeupselfie.

Cancer Research UK said Wonder Women that it gained just about a million sudden gifts yesterday, a large portion of which came in through quick message.

The philanthropy additionally saw an ascent in individuals giving at their Cancer Research UK shops, and a colossal crest in visits to its site.

The pattern appears to have started with creator Laura Lippman who posted a picture of her exposed face in backing of on-screen character Kim Novak who was censured for her looks, however has since gotten connected with philanthropy Cancer Research after individuals started adding the hashtag #breastcancerawareness to the selfies.

In the wake of recognizing the pattern, the philanthropy conveyed a tweet maxim: "We're cherishing your #cancerawareness #nomakeupselfie pics! The fight isn't our own yet every £ helps #beatcancersooner."

The selfie crusade has likewise started a Facebook page No Make Up Selfie For Cancer Awareness, which had more than 219,000 "preferences" at the time of composing.