Delhi is going gaga over the `Pearls Delhi Couture Week 2010' and the FM channel 92.7 BIG FM is also no exception as it has become the radio partner of the fashion event this year. 92.7 BIG FM is ready to offer some fashionable tips to its listeners throughout the week.

The radio channel will bring live the latest fashion trends right from the ramp of the Couture Week. Its association with one of the largest fashion event of the country reflects the commitment of the station towards the urban fashion loving audience. At the same time, the channel promises to offer the hottest updates taking place in the city.

With an aim to increase the direct engagement of its listeners with the models, designers, and celebrities, the partnership has been signed. The listeners can get an update of the hottest happenings of the event through the eyes of RJ from the booth of 92.7 BIG FM at the venue.

During the Couture week, the station will air special promotional programmes, which will offer sizzling party insights and designers' bytes to the listeners. 92.7 BIG FM listeners can get a peek into the green room of the models, interviews of the celebrity guest at the fashion event and even can interact with the models.

Speaking on this partnership, Station Head, 92.7 BIG FM, Delhi, Ashwin Padmanabhan, said, "For the urban audience, 92.7 is the fastest rising station. We are dedicated to offer relevant and exciting programmes to our listeners. We will be able to present hottest fashion trends to our fashion conscious audiences with this live coverage of `Pearls Delhi Couture Week'.

-- Sampurn Wire