Announcing Apple's Black Friday sale, the Apple website has revealed that the company will start offering its one-day Black Friday discounts on its popular devices from midnight PST on Friday, November 23, till 11.59 p. m. PST.

The Black Friday sale announced by Apple will give the interested customers an opportunity to purchase Apple's devices at a markdown. During the period of the sale on Friday, customers will be able to either place online orders for Apple's devices or buy them from the Apple stores, which will remain open for the extended hours.

In addition to placing online orders or shopping at Apple's stores, it will also be possible for buyers to purchase the Apple devices by using the Apple store app on their iPhones, or by scanning the devices and making in-store payments via EasyPay.

Despite the fact that the Black Friday deals characteristically offered by Apple generally underscore only a 10-15 percent markdown, a Mashable report has pointed out that the discounts would lead to an approximately $100 off a MacBook Air or a $60 concession on an iPad.

Meanwhile, with Apple having sent out emails to notify customers of its one-day Black Friday sale on November 23, it is interesting to note that the customers on the Apple mailing list are being directed to Australia's Online Apple Store, apparently due to the fact that Australia will be the first major market to benefit from the sale.