India's biggest cellular service provider Bharti Airtel announced on Thursday that it would split its domestic business into eight hubs.

The new organisational structure, which will take effect from March 1, will be controlled by market operations director (for India) Ajai Puri.

All the operations chiefs of the eight hubs will report to Mr. Puri, who will report to the company's joint managing director and CEO-designate Gopal Vittal. At present, Mr. Puri is the operations director of the company's north and east business.

Currently, the company is operating its India business with three regional hubs.

The company said in a statement, "The new organisational design. is aimed at furthering the company's initiatives to build a more connected organisation, closer to the marketplace and able to deliver a world-class experience to customers."

The new organisational structure was announced just around a week after the announcement of appointing Manoj Kohli as the new managing director, and promoter Sunil Mittal's appointment as the executive chairman of the company.

The changes were announced as the company lost as many as 1.9 million subscribers in December 2012.