New Delhi [India], Feb 16 : Mrida, a social business venture committed to upliftment of marginalized and underserved rural communities at the Base of the Pyramid, has formally launched its FMCG brand Earthspired.
As with everything to do with Mrida, Earthspired Inspired by the Earth, also owes its origin to "Soil" Mrida in Sanskrit.
Earthspired is envisioned as a Health and Wellness Initiative. It will be a healthy, wholesome and straight from Rural India business. Through Earthspired, Mrida seeks to build distribution channels for products such as millet based ground flour ('atta'), cake mixes, cookies, healthy snacks and other similar products offering health benefits to the end user.
New Delhi [India], Jan 24 : Agri and Food FMCG major Ruchi Soya Industries on Tuesday announced its plans to expand its Edible Oil Fortification initiative and play a role in curbing malnutrition in India.
The company has been voluntarily fortifying its leading edible oil brands Mahakosh, Sunrich and Nutrela with Vitamin A and D since 2014, cumulatively impacting 12 million consumers every month across the country.
The household brand informed that it will benefit 15 million households every month by 2018 with Fortified Edible Oils.
Moreover, the company also has plans to include Ruchi Gold, reckoned amongst the market leader and the largest-selling refined palm oil brand across the country in its fortification programme in the near future.
An annual industry report revealed that PepsiCo Inc.'s Pepsi-Cola has gone head of Coca-Cola Co.'s Diet Coke to become the No. 2 soda brand in the US in 2014.
The annual report shows that diet sodas continue to lose popularity. Overall soda use by American people decreased for the tenth straight year, but at a more modest speed than the preceding year. As per an annual report by the industry tracker Beverage Digest, full-calorie Coke of Coca-Cola remained the most popular soda across the country in 2014.
Overall soda use in the United States decreased 0.9% last year and it marked the tenth straight year of decline. In the US, health-conscious consumers are moving away from carbonated drinks to energy drinks and other alternatives.
Fast food Restaurant Company Burger King announced on Monday that it has permanently brought back chicken fries on its menu. The latest move by global chain of hamburger fast food restaurants proved that chicken is a hot seller even Burger king is famous for hamburgers.
Burger King had first launched chicken fries about ten year ago. In 2012, the company had taken the chicken fries off the menu, but now the company has brought them back. While announcing the return of chicken fries, Burger King said that there are a number of fans of chicken fries whose demand has led the chain to bring the product back on the menu.
London, Feb 21 - World renowned coffee shop chain Starbucks would soon be serving alcoholic drinks in the evenings at its UK outlets.
The company said though they won't be selling spirits like gin, whisky or vodka, the branches will serve food alongside premium wines and beers, and the alcohol would be available for consumption on the premises only, the Daily Star reported.
Ian Cranna, VP marketing for Starbucks Europe said that "welcoming coffeehouse environment" has always been their focus, and with their new evening menu, which would be available from about 4 pm, they were offering something terrific choices to the later in the day customers.
London, Feb 20 : The secret formula to carbonated soft drink Coca-Cola might have been revealed.
The secret formula, which claims to be publicly available since 1993, includes herbs like nutmeg, coriander, vanilla and cinnamon, the Mirror reported.
Mark Pendergrast first published the secret history of the company in the book For God, Country and Coca-Cola, which had a surprising appendix where he stumbled on the special list of ingredients, that company kept as secret.
Pendergrast mentioned that citrate caffein 1 oz, extract vanilla 1 oz, F. E. coco 4 oz, citric acid 3 oz, lime juice 1 quart, sugar 30lbs, water 2.5 gallons
Mumbai, Dec.29 - The Board of Directors of Tata Coffee Limited has announced that Sanjiv Sarin will be appointed as CEO designate of Tata Coffee Limited with effect from January 8, 2015.
Sarin will assume charge as CEO and MD of Tata Coffee Limited upon the retirement of Mr. Hameed Huq, the current CEO and MD , a compnay press release said. (ANI)
New Delhi: FMCG firm Dabur Wednesday roped in Bollywood actor Anil Kapoor as brand ambassador for its new health supplement product 'Ratnaprash'.
"The company today announced the signing of Bollywood Actor Anil Kapoor as the new brand ambassador for its latest offering Dabur Ratnaprash," Dabur said in a statement.
Commenting in the new product, Dabur India Ltd Category Head-Health Supplements Ajay Parihar said: "This marks a first for Dabur and for the healthcare industry in India. Consumers have always sworn by the health benefits of Dabur Chyawanprash and we are now offering the same immunity and health benefits of Dabur Chyawanprash while enriching it with precious ingredients."
New Delhi: They are called 'Fast Moving Consumer Goods' companies, but it has turned out to be a year of slow business for the FMCG sector, even as movements were quite visible in 2014 among those at the helm of affairs.
For the direct-selling segment of the FMCG space, it was almost a stand-still as head of market leader Amway India got arrested, resulting in louder demands for putting in place a clear-cut regulatory framework for this business to weed out illegal multi-level marketing schemes from genuine operators.
The year also saw change of guard taking place at various major FMCG companies, including HUL, Marico and Britannia.
London, Dec 10 : McDonald's has revealed what really goes into their deep fried snack Chicken McNuggets.
After battling with hoards of rumours like "pink slime" being used to make popular snacks like the McNuggets and the Big Mac, the hamburger giant has now released behind-the-scenes video, which details step by step how they make the meals, the Mirror reported.
In the new campaign, McDonalds says itself: "We've heard just about every rumour out there - so have you."
Washington, Dec 03 : Coca-Cola has recently stated that they will not use the latest milk ads with nude women, which was criticized as " sexist" by the consumers, for their National campaign.
The company published on their website that these ads were part of a test launch that ended in June, E! Online reported.
It was mentioned that in June, they concluded two test markets in Denver and Minneapolis, which allowed fairlife to learn what was working and what they needed to improve for the upcoming national launch.
It further continued that the "pin-ups" advertising might have been eye-catching, but they are taking a totally new approach with all new packaging and advertising.
New Delhi: PepsiCo India's revenue grew in double digits for nine months ended September 6, 2014 making the country amongst the fastest growing emerging markets for the global beverages and snack giant.
"Our developing and emerging markets business has proven to be resilient with high single-digit organic revenue growth year-to-date, including double-digit growth in Egypt and India," PepsiCo Inc Chairman and CEO Indra Nooyi said in an earnings call.
"Even though the political environments are relatively stable, GDP and consumer spending growth remains mixed. Despite these challenges, our businesses performed well in the third quarter and year-to-date," she added.
Kolkata: FMCG company Britannia Industries Limited is planning a capital expenditure between Rs 150 crore and Rs 200 crore over the next two years, its chairman Nusli Wadia said.
"We are going to finalise our plans for a capital expenditure of Rs 150 crore to Rs 200 crore over the next two years," Wadia told shareholders at the company's AGM Tuesday.
Wadia said the capital expenditure would be made on two counts - upgradation and innovation and for creating new capacities.
He also said that the company was willing to have a good market share in the SAARC countries.
New Delhi: FMCG major Godrej Consumer Products Ltd (GCPL) on Monday reported 8 percent increase in its consolidated net profit for the first quarter ended June 30, 2014 at Rs 143.45 crore. The company had posted a consolidated net profit of Rs 132.71 crore in the corresponding quarter of previous fiscal.
Consolidated net sales during the period under review stood at Rs 1,886.26 crore as against Rs 1,722.30 crore in the year-ago period.
The board has declared an 100 percent interim dividend of Re 1 on share of face value Re 1, the company said in a statement.
Anand ( Gujarat), June 19- India's Amul has won the World Dairy Innovation Award-2014 for the best marketing campaign for its "Eat Milk with Every Meal" campaign.
The finalists and winners in the World Dairy Innovation Awards 2014 were announced on June 17 at the 8th Global Dairy Congress in Istanbul, Turkey.
K. M Jhala, Chief General Manager of Amul, received the award.
The entry of the launch of Amul Kool in PET bottle was chosen as a finalist for the best innovation in brand extension.
New Delhi, May 23 : British retailer Marks & Spencer has collaborated with India's wine producer Sula Vineyards for a new offering, Jewel of Nasik.
Jewel of Nasik has three variants - Sauvignon Blanc, Zinfandel Rose and Tempranillo Shiraz - available in 250 stores across Britain.
"We are thrilled to be the first Indian wine to feature in the selection of the world renowned retailer Marks and Spencer," Rajeev Samant, founder and CEO, Sula Vineyards, said in a statement.
Emma Dawson, Marks & Spencer's wine buyer, is also excited about offering customers the brand's first Indian wines.
New Delhi, April 21 : The world's largest snacks compamy Mondelez International Monday said it has changed the name of its Indian subsidiary Cadbury India Limited to Mondelez India Foods Limited.
The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally.
"With the change in name of the company to Mondelez India Foods Limited, we conclude the process of transition that began over two years ago," said Manu Anand, managing director of Mondelez India.
According to the latest figures released, the sales of carbonated soft drinks have fallen by three percent in 2013 to its lowest level since 1995.
Beverage Digest, an industry tracker, said that the sale fell 1.2 percent in 2012 and 1 percent in 2011 and fell at 3 per cent, which is faster rate than the previous two years. The data also showed that carbonated soft drink consumption fell to 675 eight-ounce servings per person in the U. S., compared to 701 such servings in 2012, which is lowest since 1986.
Washington, March 23 - Starbucks will be serving alcohol to its customers soon as a part of their "evenings menu".
The company has recently announced that they have been testing their new menu, which consists of flatbreads and chicken skewers and a small variety of beer s and wines, in 20,000 plus locations, E! Online reported.
Chief Operating Officer Troy Alstead said that they have tested it "long enough in enough markets" and there has been a meaningful increase in sales during that time of the day.
FMCG giant Hindustan Unilever Limited (HUL) has announced the elevation of its Chief Financial Officer (CFO) Sridhar Ramamurthy to the post of Senior Vice-President (Finance) for global markets at its parent firm Unilever.
Mr. Ramamurthy will join London-based Unilever as senior vice-president (finance) for global markets on July 1, 2014.
The company said in a filing to the Bombay Stock Exchange (BSE), "He will be part of the global markets executive of Unilever and based in London."